My role in Meta’s Small Business Team was to help design internal facing pages for small business owners to access. This specific Instagram campaign featured real businesses’ and their success stories as a way to showcase their success as well as allow other businesses gain tips & tricks to help grow their own business. The key objective of this campaign was to increase advertiser retention by helping them find value in advertising and improve their success.

The team partnered up with photography agency Bone & Gold to interview and film ten businesses in multiple countries (UK, Latin America, and the US). The final collateral of this campaign consisted of a Success Story Hub, four landing pages, and multiple emails that incorporated the photography and film.

The final product encompassed the spirt of Instagram's branding while having enjoyable and breathable content for the reader to digest.